As Creative Director for The Museum of Modern Art’s Retail Division, Bonnie Mackay was responsible for the brand experience at every point of contact. A highly visible example is the MoMA Design Store shopping bag. Adapting MoMA’s recent rebranding for use in the stores, Bonnie’s creative team developed new Retail packaging graphics, including a redesign of the iconic shopping bags.
The new shopping bags showcase bold design and an innovative, environmentally friendly material. The bag is produced using TerraSkin, a tree-free paper product made of minerals, which will slowly degrade back to its source: the powder of stone.
The durable, eye-catching bags quickly became ever-present in New York’s retail landscape, reused daily by the city’s commuters. The design was selected for the 2010 Sustainable Packaging & Communication Exhibition, Utrecht, the Netherlands, and was awarded the American In-Store Graphic Design Award, from Graphic Design: USA.